CITY OF BURBANK
PARK, RECREATION AND COMMUNITY SERVICES
Explore the Opportunities
Since 1925 the City of Burbank Park, Recreation and Community Services Department has played an important role in creating healthy community through diverse and innovating recreation programming.
We invite you to connect with the endless opportunities available through our Department. Burbank’s primary goal is to meet the community’s recreational, social and human service needs through people, parks and programs.
As a member of the California Park and Recreation Society (CPRS), Burbank is proud to join other communities in a unified message that Parks Make Life Better! By bringing awareness and importance to parks and recreation, our Department aims to improve your quality of life. We pride ourselves in well-maintained recreational facilities; a wide variety of classes, events and programs for participants of all ages; and access to special interest activities such as art, dance, volunteering, swimming, hiking, sports, and golf.
Find what inspires you…explore your imagination…build relationships…create your future.
Park, Recreation and Community Services Director
Parks Make Life Better!
An extensive research study asked California citizens and public officials “Why are parks important to you?” The research, sponsored by the California Park & Recreation Society (CPRS), a nonprofit, professional and public interest organization with more than 4,000 members, was used to develop the first-ever brand of the profession. “Parks Make Life Better!” is now being launched by CPRS members statewide, including the City of Burbank.
As noted below, survey respondents overwhemingly value parks and recreation as an essential community service.
|Frequency of Park Visitation||Percent|
|Visited in the past year||
|Visited at least once a month||
|Visited at several days a week||
|Visited at least once a week||
|Go with spouse or partner||
|Go with kids||
|Go with family||
|Go with a friend||
CPRS used the research findings to develop the first-ever brand promise and brand identity for parks and recreation organizations. The brand promise incorporates the benefits Californians reported as most important; the many ways parks and recreation make their lives and communities better. The City of Burbank Park, Recreation and Community Services Department makes life better now and in the future by providing:
Access to the serenity and inspiration of nature
Outdoor space to play and exercise
Facilities for self-directed and organized recreation
Positive alternatives for youth which help lower crime and mischief
Activities that facilitate social connections, human development, therapy, the arts and lifelong learning.
The research developed six main message concepts to summarize why Parks Make Life Better: Play, Nature, Exercise, Positive Spaces, Gathering Places, and Forever. Here are some testimonies from the study.
Safe, outdoor space
For us, the biggest benefit is a safe, outdoor play space for our kids today… and as they grow.
Beauty and serenity
Being in nature makes me feel alive. I feel lucky to have this beautiful, serene place so close to home. I want my grandkids to have the same appreciation for parks.
Parks are made for moving at my own pace –- our family walks, plays and cycles. The recreation programs make it easy to stay healthy.
My neighborhood park is more than a place to chill. It keeps me thinking straight and away from trouble. It’s free -- and it’s really fun.
Socializing and learning
Parks are like holidays, bringing us together to share good times. They are the common ground that connects us all.
Valued today and always
Parks enrich our lives. They add value to our homes and neighborhoods. Individually and as a community, we’ll always have that need.
For more information call:
Park, Recreation and Community Services Department
Office Hours: Monday - Friday 8:00 a.m.- 5:00 p.m.
150 North Third Street
P.O. Box 6459
Burbank, California 91510-6459