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CITY OF BURBANK
PARK, RECREATION AND COMMUNITY SERVICES
Explore the Opportunities
Since 1925 the City of Burbank Park, Recreation and Community Services Department has played an important role in creating healthy community through diverse and innovating recreation programming. 

We invite you to connect with the endless opportunities available through our Department. Burbank’s primary goal is to meet the community’s recreational, social and human service needs through people, parks and programs.

As a member of the California Park and Recreation Society (CPRS), Burbank is proud to join other communities in a unified message that Parks Make Life Better! By bringing awareness and importance to parks and recreation, our Department aims to improve your quality of life. We pride ourselves in well-maintained recreational facilities; a wide variety of classes, events and programs for participants of all ages; and access to special interest activities such as art, dance, volunteering, swimming, hiking, sports, and golf.

Find what inspires you…explore your imagination…build relationships…create your future.

Judie Wilke
Park, Recreation and Community Services Director

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Parks Make Life Better!
ASD Children in BucketAn extensive research study asked California citizens and public officials “Why are parks important to you?” The research, sponsored by the California Park & Recreation Society (CPRS), a nonprofit, professional and public interest organization with more than 4,000 members, was used to develop the first-ever brand of the profession. “Parks Make Life Better!” is now being launched by CPRS members statewide, including the City of Burbank.

As noted below, survey respondents overwhemingly value parks and recreation as an essential community service.

 

Frequency of Park Visitation Percent
Visited in the past year

98%

Visited at least once a month

68%

Visited at several days a week

42%

Visited at least once a week

26%

Go with spouse or partner

55%

Go with kids

53%

Go with family

48%

Go with a friend

46%

 

Brand Promise
CPRS used the research findings to develop the first-ever brand promise and brand identity for parks and recreation organizations. The brand promise incorporates the benefits Californians reported as most important; the many ways parks and recreation make their lives and communities better. The City of Burbank Park, Recreation and Community Services Department makes life better now and in the future by providing:

  • Access to the serenity and inspiration of nature
  • Outdoor space to play and exercise
  • Facilities for self-directed and organized recreation
  • Positive alternatives for youth which help lower crime and mischief
  • Activities that facilitate social connections, human development, therapy, the arts and lifelong learning.

The research developed six main message concepts to summarize why Parks Make Life Better: Play, Nature, Exercise, Positive Spaces, Gathering Places, and Forever. Here are some testimonies from the study.

baseball

PLAY

 

 

Safe, outdoor space
For us, the biggest benefit is a safe, outdoor play space for our kids today… and as they grow.

trail 1
NATURE

Beauty and serenity
Being in nature makes me feel alive. I feel lucky to have this beautiful, serene place so close to home. I want my grandkids to have the same appreciation for parks.

tball

EXERCISE
Healthy movement
Parks are made for moving at my own pace –- our family walks, plays and cycles. The recreation programs make it easy to stay healthy.

Ovrom Center
POSITIVE SPACES

Free-time fun
My neighborhood park is more than a place to chill. It keeps me thinking straight and away from trouble. It’s free -- and it’s really fun.

summer parks tug of war
GATHERING PLACES

Socializing and learning
Parks are like holidays, bringing us together to share good times. They are the common ground that connects us all.

wii bowling1

FOREVER
Valued today and always
Parks enrich our lives. They add value to our homes and neighborhoods. Individually and as a community, we’ll always have that need.

 

 

For more information call:

Park, Recreation and Community Services Department
Office Hours: Monday - Friday 8:00 a.m.- 5:00 p.m.
Telephone:  818.238.5300
Fax:  818.238.5321
150 North Third Street
P.O. Box 6459
Burbank, California 91510-6459

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